Did Social Media Kill the Internet?
For many companies web 2.0 was all about getting closer to the customers: Democratizing the brand, listening, participating, investing in being more responsive and in tune with customers wants and...
View ArticleThe Market for Things and Ideas Not Being Talked About
Many people and organizations have identified “listening” to the chatter on social media as an enormous business opportunity. Listening to customers, voice of the customer, sentiment analysis and even...
View ArticleWhy You Shouldn’t Join Every Conversation about Your Brand Online
When brands start social media monitoring, the ability to get real-time alerts whenever your brand is mentioned can be enlightening. Your inbox is suddenly filled, almost in real time, with every...
View ArticleI've Lost the Plot
Heineken's "The Entrance" is a 90-second movie about a youngish James Bond-type who strolls through a fancy party doing the exactly right, funny, or utterly cool things, replete with consistent panache...
View ArticleFacebook for Fashion Brands – It’s about More than the Product
Guest Post by: Mark JenningsWaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially...
View ArticleQuora Underscores Need For Corporate Ambassadors
Unlike Facebook but very much like Facebook Groups, Quora the social Q&A ecosystem is designed to support individual participants, not companies (for now). In either case, it's increasingly...
View ArticleHumans Are the Killer App
Some may have scratched their heads a bit when I announced a little over a year ago that I was joining a "PR firm", especially since I've never worked formally in the field. But I think the recent news...
View ArticleLondon Fashion Week: Competitions Steal the Limelight
Guest Post by: Dhiren (Market Sentinel)This year’s London Fashion Week was the most interactive yet. Bloggers gained prominent seats at the event, the official website hosted video highlights,...
View ArticleNo, No, Stop Tweeting Already!
I'm mad as hell and I'm not going to take it anymore. If you are a regular dim bulber, you know what I'm going to say. My apologies, in advance, but this content thing has gotten waaaaaay out of hand....
View ArticleWhat’s Next in Retail from Etail
The sessions at eTail, the conference for multi-channel and online retailers, were chock full of new perspectives and new technologies.The title for this year’s event, held last month in Palm Springs,...
View ArticleLateral Thinking: Use Social Media Monitoring to Study Your Audience and...
Guest Post by: Monica ShawLast year we worked on an interesting project with Bushmills Whiskey who were producing a marketing campaign called “Bushmills Brothers”. Their goal: get more young guys...
View ArticleWho Owns the Social Conversation. And Does It Actually Even Matter.
Debate has raged since Facebook launched about who owns the social conversation. Should it be PR agencies, because as Andrew Bloch puts it in a recent article in Campaign because they “are the experts...
View ArticleCoffee Marketing: Why So Romantic?
Guest Post by: Monica ShawRemember the good ol’ Nescafe Gold Blend adverts? Two lovers, intertwined in a web of passion, romance and instant coffee. Then there’s Nespresso, whose recent ads starring...
View ArticleBecome a Social Business
With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining...
View ArticleCustomers, Not Conversations
Kodak is teetering on the brink of bankruptcy, turning to renting out space to tenants on its manufacturing campus, and shopping its 1000+ digital patents (selling intellectual property to stay in...
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